In Western Europe, compact midsize sedans have all but vanished from mainstream radar. Yet in the United States, Asia, and parts of Eastern Europe, these very models continue to thrive. Kia, eyeing that gap, is ready to re-enter the arena with its K4 – a car aimed at buyers who don’t want to wait for the upcoming EV4, and who still appreciate the linear charm of a traditional combustion engine.
Design and Positioning
While the K4 may not command immediate attention in places like Germany or France, Kia is counting on markets elsewhere to welcome it with open arms. The 4.70-meter-long K4 aims to bridge the gap between the compact and midsize segments visually. “By playing with proportions and adding a fastback-inspired roofline, we’ve created something that blurs traditional class boundaries,” explains Tom Kearns, head of Kia Design Center USA.
The result is a car that looks contemporary, leaning on Kia’s evolving design language but without diving too deep into extravagance. It’s also clear the K4 shares DNA with the upcoming electric EV4, using some of the same dimensions and structures, just without the battery pack.
Driving Dynamics of the Kia K4
The K4’s base model comes with a non-turbo 2.0-liter engine offering 105 kW/147 hp, which is steady but unspectacular. Enthusiasts, however, will find much more enjoyment in the 1.6-liter turbo, delivering 140 kW/190 hp and a decent 265 Nm of torque. While the engine’s modest displacement won’t wow anyone with its soundtrack, it’s responsive from low revs.
Coupled with an eight-speed automatic, the K4 feels lively enough. Expect a 0-100 km/h sprint under eight seconds and a top speed of about 210 km/h, though the U.S. versions may see limits due to regulations. A combined average of around 8.1 liters per 100 km is respectable, if not revolutionary.
Comfort and Space
Weighing just over 1.4 tons, the K4 feels agile, and the pleasantly weighted steering ensures it doesn’t wallow in corners. Inside, the layout is refreshingly straightforward: two large screens up front, easy-access climate controls below, and convenient USB and wireless charging ports in the center console. The only letdown might be the seats, which could use more side support and a richer feel – especially for a model that aims to lure customers away from more established brands.
Still, Kia nails the fundamentals. The cabin is roomy thanks to a 2.72-meter wheelbase, offering generous rear legroom and a trunk capacity of 410 liters. Folding the rear seats extends cargo flexibility even further. The Digital Key 2.0 system lets you unlock and start the car with your smartphone, showing Kia’s intent to blend tradition with modern tech.
Ready for International Markets
While Western European drivers may still prefer crossovers or EVs, the K4’s global appeal lies in its versatility and approachable price point. Starting at around $28,090 (around €26,900), the K4 undercuts many rivals while offering a balanced package of performance, comfort, and space.
For those who can’t wait for the electric EV4 or prefer the simplicity and immediacy of a turbocharged gas engine, the Kia K4 stands ready – an affordable, well-rounded alternative that might just find an audience even in more skeptical markets.
