Volkswagen is looking to conquer the American off-road market, but they’re not doing it under the VW brand. Instead, they’re launching a new retro-inspired marque: Scout. The debut models, Scout Traveler and Scout Terra, pack serious presence with bold styling and electric power, but fans will have to wait until 2027 for these rugged newcomers to hit the road.
Reviving a Classic
The Scout Traveler is a full-bodied SUV, while the Scout Terra is an equally robust pickup. Both evoke the spirit of the original Scout, a popular off-roader sold in the 1960s and 70s by International Harvester. Scout Motors, Volkswagen’s new brand with headquarters in the southern U.S., aims to bring back this iconic American name with an electric twist, distancing itself from the crossovers bearing the “Scout” name in Europe.
“After two years of planning, we’re thrilled to share the next generation of Scout vehicles with the world,” says Scott Keogh, President and CEO of Scout Motors. “The original idea of versatile, rugged vehicles suited for off-road adventure and family life is as relevant today as ever. We’re proud to bring this iconic brand back to life, creating thousands of American jobs and reigniting American ingenuity.”
Volkswagen has long struggled to make an impact in the U.S. truck and SUV market, often overshadowed by American heavyweights. Scout aims to change that by directly challenging top models like the Ford F-150, Chevrolet Silverado, and Jeep Wagoneer. Scout’s electric lineup may also include options with range extenders, addressing the market’s mixed feelings about fully electric trucks and extending the range of the Traveler and Terra to over 900 km on a charge.
Power and Performance
Both the Scout Traveler and Terra will be built for serious off-roading, featuring a ladder frame, body-on-frame construction, and a solid rear axle to handle rough terrain. With 35-inch tires and over 30 cm of ground clearance, these Scouts are more than ready for adventure. The vehicles promise over 367 kW (500 hp) and 1,200 Nm of torque, supported by a fast-charging 800-volt electrical system capable of 350 kW speeds.
With towing capacities up to 4.5 tons and a payload exceeding 900 kg, these Scouts are made for hauling as well as off-roading. Both models target competitors like the Tesla Cybertruck, Ford F-150 Lightning, and Rivian R1T and R1S, delivering not only performance but a uniquely American flair.
A Heritage Redefined
The design of the Scout Traveler and Terra channels the original’s rugged charm, appealing to fans of the late 60s icon. “A Scout vehicle should always be a helpful companion,” says Chris Benjamin, head designer at Scout Motors.
“It should empower customers to do what they want, making experiences easier, better, and faster.” Alongside their performance capabilities, Scout vehicles are expected to offer practical features and competitive pricing to capture a significant share in the price-sensitive U.S. market.
Rolling Out in 2027
Although the initial launch was slated for 2026, production will now begin in 2027 at Scout’s new manufacturing facility near Columbia, South Carolina. Prices for the Traveler and Terra will start just below $60,000, and orders are open now. The next chapter of Scout is set to redefine the American off-road landscape, staying true to its roots while embracing the future of electric mobility.
